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Visiting Professor, Entrepreneur, Author, Consultant.

Abdelhak Benkerroum giving a conference

About me

I help Alibaba, Shanghai Auto, incubators, chambers of commerce, State-owned enterprises, and Chinese SME's grow globally. I also help foreign businesses navigate the Chinese waters. From complex negotiations to sales growth to digital strategy, if it's "Business Development", it's within my circle of competence. I lecture, facilitate, consult, and speak. I also listen. Get in touch. If I can't be of service, I may know someone who can. My work titles say very little on how well my life is lived. But if you insist, go read my Linkedin profile. Or read my book titled "We Have a Deal - 老外这样做销售” published by China Customs Administration in Chinese and English.

Work with me

You are a foreign entity with an interest in Chinese market


This is designed to make your China episode a successful, scalable, and sustainable one. It could consist of a corporate study trip, a consulting mission, or a training assignment. Whether you’re an individual or a corporation, a startup or a large company, my team of professional consultants can help you kick-off or accelerate your growth in the Chinese market. The goal is to help you navigate the Chinese waters and tap the 1.4 billion people-strong nation. What are you waiting for?

You are a Chinese entity with an interest in foreign markets


I work with Chinese companies such as Alibaba and Shanghai Automobile to help them grow their business internationally. My training and consulting programs revolve around Sales and Negotiation, Customer Service and Account Management, Soft skills. They are delivered in English or Chinese, in China or abroad , in one day or over a longer period of time, one-on-one or in groups, to small companies and large conglomerates. Contact me to discuss your immediate and future needs.

You are a professor, a university, or an academic institution


I lecture at various local and foreign universities in China as visiting professor. My two main topics are “Recent trends in Chinese economy”, and “Doing Business in/with China.” These consist of a cycle of seminars that could last between 1 and 5 days. Because China moves at an insanely fast pace, the content varies considerably from one month to the next.

They trust me

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Contact me

If I can’t be of help, I might know someone who can.