Can you grow your business by growing your people?
I say ¥es.

benkerroum china business
Abdelhak Benkerroum giving a conference

About me

I advise Alibaba, Shanghai Auto, Incubators, Chambers of commerce, Chinese state-owned enterprises, and Chinese SME's on their global growth. I also guide foreign businesses in navigating the Chinese waters. From market acceleration to cross-border investment to Government relations, if it's "Business Development", it's within my circle of competence. I lecture, facilitate, consult, and speak. I also listen. Get in touch. If I can't be of service, I may know someone who can. My work titles say very little on how well my life is lived. But if you insist, go read my Linkedin profile. Or read my book titled "We Have a Deal - 老外这样做销售” published by China Customs Administration in Chinese and English.

Work with me

You are a foreign entity with an interest in Chinese market

This is designed to make your China episode a successful, scalable, and sustainable one. It could consist of a corporate study trip, a consulting mission, or a training assignment. Whether you’re an individual or a corporation, a startup or a large company, my team of professional consultants can help you kick-off or accelerate your growth in the Chinese market. The goal is to help you navigate the Chinese waters and unlock opportunities in the 1.4 billion people-strong market. What are you waiting for?

You are a Chinese entity with an interest in foreign markets

I work with Chinese companies such as Alibaba or Shanghai Auto to help them grow their business internationally. My training and consulting programs revolve around Sales, Negotiation, Customer Service and Account Management. They are delivered in English or Chinese, in China or abroad, in one day or over a longer period of time, one-on-one or in groups, to small companies or large conglomerates. Contact me to discuss your immediate and future needs. I spend every minute of every day thinking about one thing: Helping clients grow.

You are a professor, a university, or an academic institution

I lecture at various local and foreign universities and business schools in China as visiting professor. These seminars are highly interactive and connected to daily issues businesses face in dealing with China. My two main topics are “Recent trends in Chinese economy”, and “Doing Business in/with China.” These consist of a cycle of seminars that could last between 1 and 5 days. Because China moves at an insanely fast pace, the content varies considerably from one month to the next.

They trust me


Contact me

If I can’t be of help, I might know someone who can.